Monday, November 10, 2008

Purpose, Target & Function

On a personal note, I have never blogged in my entire life. To a certain extend, I’ve never seen the need in doing so as I always thought that blogging was just merely to journal the ups and downs – joy, frustration and everything in between of one’s life. However, times have swiftly altered as I now find myself relying on credible blogs as information sources.


Purpose

Dissimilar to random entry bloggings, this blog serves to discuss, review and consider various issues pertaining to blogging. It will be focusing on the current phenomenon and benefits of blogging, classifications and methods to build blogging communities, comparing designing for print and designing online, and to discuss the new forms of media publishing. It will then analyze a few regular postings on media/publishing issues from the internet.


Target Audience

Contents published in this weblog are aimed to guide communication students, media professionals, document designers and academicians in achieving maximum knowledge and understanding of the important media issues – blogging, which would play a vital part in helping them with future researches.


Function

The reason why I have chosen to use a weblog as a platform to discuss these issues is because the World Wide Web, or Internet, provides a ‘complex interplay of written text, images and other graphic or sound elements...’ (Kress & van Leeuwen 2006, p.17).


Reference

Kress, G & van Leeuwen, T 2006, Reading Images: Grammar of Visual Design, Routledge, London.

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